Hi there!

Lucy and Kelly welcome you to Primp the Label! We're a Barossa Valley based store and online women’s fashion boutique.

Having grown up in the beautiful Barossa Valley and in recent years started our own families, our objectives for Primp’s 2017 launch were clear. We simply wanted to share and make available some of the styles we love to wear as busy mums and show that dressing with style doesn’t have to be expensive!

At Primp, it’s not about what’s hot off the runway — it’s about finding pieces that are flattering for every body type, while keeping the fun in fashion. We don’t tend to follow trends, but really think about what our customers will wear time and time again.

You can read more about our journey here

We love that our customers trust us and come to us for advice and help, and most of all continually return to shop with us. We work very hard to ensure we reply to every email, message or phone call and pride ourselves on giving the best customer service and care.

We hope you love our collection as much as we do!


Lucy & Kelly